Shares of MoviePass parent Helios & Matheson Analytics Inc. are up 12.4% in Tuesday trading after the company announced a deal with Landmark Theatres, a movie chain owned by Todd Wagner and Mark Cuban. Landmark Theatres has 53 theaters and 255 screens nationwide, and is dedicated to independent films. Under the deal, MoviePass members will gain access to e-ticketing and seat selection at Landmark theaters. “Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, a senior vice president with MoviePass, in a release. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.” Helios & Matheson shares are up 26% over the past 12 months, while the S&P 500 is up 14%.
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