The National Fair Housing Alliance on Tuesday filed a lawsuit against Facebook, Inc. , alleging that the popular platform’s advertising allows landlords and real estate brokers to exclude people from seeing ads for housing. “Facebook customizes the audience for its millions of advertisers based on its vast trove of personalized user data,” the fair-housing group said in a release, allowing the company to exclude women, families with children, and others. The NFHA tested its assertion by creating a fake real estate firm and submitting housing advertisements to Facebook. According to the release, “Facebook provided Plaintiffs with specific lists of groups they could exclude from receiving the ads, including families with children, moms with children of certain ages, women or men, and other categories based on sex or family status.” The group also alleges that its investigation determined that Facebook allows housing advertisers to exclude certain “interest” categories from receiving ads that are based on disabilities or national origins.
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