Whole Foods Market Inc. is adding to the items it sells for a quarter after the success of the 25-cent coffee program, the company said in a statement. Between Oct. 14 and 27, Whole Foods will sell small-sized oatmeal from the hot bar for 25 cents until 10 a.m. daily. And between Oct. 28 and Nov. 3, the market will sell 12-ounce Allegro coffee and tea. There are no limits to how many 25-cent items customers can purchase. Whole Foods launched a promotion to sell 12-ounce cups of coffee for a quarter in September. The company sold 1.2 million cups, an average of 57,117 per day, it said. Whole Foods stock is down 33.4% for the year so far. The S&P is down 2% for the same period.
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