Viacom Inc. on Monday said it has named company veteran Kern Schireson to a newly-created position, chief data officer. In the new role, Schireson, who previously served as Viacom’s executive vice president of data strategy and consumer intelligence, will lead the expansion of Viacom’s data capabilities across its domestic and international TV, film, events consumer products and digital businesses. “As we look to the future of Viacom, it is absolutely clear that our deep data and analysis expertise will play a critical role in growing our company.” said Viacom Chief Executive Bob Bakish in a statement. Shares of Viacom’s publicly-owned class B shares have gained 11% in the trailing 12-month period, while the S&P 500 index is up more than 17%.
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