Snap Inc. has acquired Placed, a startup that measures the impact of ads by using location-based analytics, the ad startup said this week. The acquisition comes as Snap works to ramp up its advertising business under the theory that its small user base will be more engaged and thus bring in greater revenue. Placed will continue to work independently after the acquisition. Some news outlets have pegged the acquisition price at $125 million, while others have put the price at more than $200 million. Snap did not immediately respond to a request for comment. Shares of Snap have lost 12.5% in the past month, while the S&P 500 has gained 1.4%.
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