Martha Stewart, part of the Sequential Brands Group Inc. portfolio, and QVC Inc. are partnering to launch in several categories, including skincare, food and beverage, and apparel. The collaboration is expected to appear in the second half of this year, and Martha Stewart will make appearances on the QVC channel. Sequential Brands shares are unchanged in Thursday premarket trading, and shares have fall more than 46% in the past year. The S&P 500 index is up 16.4% for the last 12 months.
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