Shares of both Kraft Heinz Co. and Unilever N.V. rose in Friday premarket trading after Kraft announced that it made a merger proposal to Unilever that was declined. Shares of Unilever shot up 8.1% while Kraft Heinz stock rose 3.1%. “While Unilever has declined the proposal, we look forward to working to reach an agreement on the terms of a transaction,” Kraft Heinz said in the statement. Kraft brands include Oscar Meyer, Velveeta and Jell-O. Dove, Lipton and Vaseline are among Unilever’s brands. Kraft stock is up 17.6% for the past year, Unilever shares are down 1.4% for the period, and the S&P 500 index is up 21.8% for the last 12 months.
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