KFC, the Yum Brands Inc. chicken chain, said Friday that it has committed to purchasing chicken raised without antibiotics important to humans by the end of 2018. The move is a response to changing customer preferences, said KFC U.S. President Kevin Hochman, and required collaboration among 2,000 farms. The brand has also made recent commitments to ensure all core products are free of artificial colors and flavors by 2018 and make its menu free of food dyes by this year, with the exception of beverages and third-party products. Yum shares are inactive in premarket trading, and are up 10.5% for the last year. The S&P 500 index is up 15.5% for the last 12 months.
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