J.C. Penney Co. Inc. said Tuesday that it will add 60 new Sephora Inside J.C. Penney locations, including a flagship opening in the fall in Salinas, CA. Most of the new locations will be open by June 17, with nearly half to launch April 29. The openings are timed to take advantage of the back-to-school and holiday shopping seasons, J.C. Penney said in a release. Sephora has had stores inside J.C. Penney for a decade and will be in nearly 600 J.C. Penney’s 1,000 stores. The partnership increases revenue per customer, J.C. Penney said, and positively impacts the entire store’s performance. The new flagshp will be one of the biggest at 3,000 square feet. J.C. Penney shares are up 0.1% in after-hours trading, and up 42.5% for the year so far. The S&P 500 is up 2.3% for the year to date.
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