Google Inc. Chief Executive Sundar Pichai said Thursday that his company has taken “significant steps” to address advertisements appearing on controversial videos on YouTube, owned by Google-parent Alphabet. YouTube came under fire from brands this March after their advertisements had appeared alongside inappropriate content. Google has drawn upon machine learning and other technical solutions to prevent the issue from happening in the future, Pichai said. The company is still in its early stages of combating the issue, but Pichai said it has “made progress.” “Advertisers have clearly noticed all the improvements that we’ve made,” Pichai said, later adding that Google had made “thousands and thousands” of calls to advertisers in the past few weeks. Shares of Alphabet were up 4% late Thursday, following the company’s first-quarter earnings beat.
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From:: Stock Market News