Starbucks Corp. said Thursday it has appointed Leanne Fremar executive creative director, effective October. In this role, Fremar will lead all of the creative development for Starbucks’ global brand initiatves and marketing campaigns, including digital and packaging. Fremar was most recently the executive creative director for the women’s and concept divisions at Under Armour Inc. She has also worked in fashion, for brands like Polo Ralph Lauren . Starbucks shares are up 0.5% in Thursday trading, but down 3.1% for the year to date. The S&P 500 Index is up 6.3% for the year so far.
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