While many see disruption as a bad thing, Kuba Jewgieniew believed it was exactly what the real estate industry needed when he founded Realty ONE Group in 2005.
“In my first full year as a REALTOR®, I sold $30 million worth of dreams and opened doors to 111 homes. I started with an audacious dream to build one of the world’s 10 most recognizable real estate brands and fix a broken system,” explains Jewgieniew, CEO of the Irvine, Calif.-based franchisor. “I was receiving little support from my manager but getting unexpected surprises on my commissions. My mission became clear: Provide real estate professionals with the broker and marketing support they need to succeed, and offer better commission rates than the conventional industry standards. The idea of a 100-percent commission structure was risky and largely untested in a well-established industry, but I believed it could ignite change in a market that desperately needed it.”
But it wasn’t just Realty ONE Group’s commission structure that fueled its growth over the past 12 years—the firm’s expansion was also the result of something far less tangible, something Realty ONE Group refers to as “coolture.” A playful combination of “cool” and “culture,” the term embodies the company’s high-energy, people-focused, can-do environment, punctuated throughout with a healthy dose of fun.
“Our unique coolture is supported by our philosophy that everyone has a voice,” explains Jewgieniew. “Our people have proven over time that they are the true building blocks of our company. Encouraged and empowered to ‘disrupt the industry’ and ‘wake up to win,’ they have taken up the challenge. By sharing a common passion with a positive attitude and igniting ‘wow’ experiences, we’ve created raving fans that have contributed largely to the success of our company.”
The formula has been working for Jewgieniew, who has steadily grown Realty ONE Group since its inception thanks to the “ONE Family” philosophy, which espouses 6 Cs for success: Commissions, Coolture, Coaching, Care, Connect and Community. In 2012, the firm took a big leap into franchising. Since then, franchise offices have grown 89 percent year-over-year. From the humble beginnings of one location and a handful of real estate professionals to 80-plus locations today and over 9,000 professionals, Realty ONE Group continues to “multiply.”
“At Realty ONE Group, we lead with an agent-first focus. What that means is that your success matters most and without your success we wouldn’t exist. Realty ONE Group offers a unique model, combining a dynamic brand with technology and innovative marketing that helps professionals achieve greater success, faster. We give our professionals the opportunity to reinvest back into their business with our 100-percent commission structure. Our 24/7 supportive, non-competing brokers and amazing coolture is also a factor in what makes Realty ONE Group so attractive and sets us apart.”
The Appeal of the ‘Unbrokerage’
Realty ONE Group’s people-centric, high-growth business model is exactly what has attracted not only top real estate professionals, but top-level executives, as well.
For Realty ONE Group’s new COO Mike Clear, joining the firm was an opportunity a long time …read more
From:: Real Estate News