Coca-Cola Co. said Wednesday that it is launching new packaging, a new campaign and new flavors for its Diet Coke brand. The company says Diet Coke is not being reformulated, but Coca-Cola “is re-energizing and modernizing Diet Coke for a new generation of drinkers,” according to a release. The new flavors are Ginger Lime, Fiesty Cherry, Zesty Blood Orange and Twisted Mango. Diet Coke’s existing packaging, including 12-ounce cans and mini cans will continue to be offered. The new packaging, which is the same shape and size as the Dasani Sparkling packaging, will be available this month. A new marketing campaign is also launching in January. Coca-Cola shares are down 0.6% in Wednesday trading, but up 12% for the last year. The Dow Jones Industrial Average is up nearly 28% for the last 12 months.
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