Campbell Soup Co. said Wednesday that it has invested $10 million in Chef’d, an online meal kit marketplace, making it the largest investor and giving Campbell a seat on the board. The investment is part of a Series B round of funding for Chef’d. Other investors include Fresh Direct. Campbell said it will benefit from e-commerce insights and data on shopping behavior. The companies will test product innovation and fulfillment tactics over the course of a three-year agreement. Campbell projects that e-commerce food and beverage sales will reach $66 billion by 2021. Campbell Soup shares are down 0.2% in premarket tradings, and down 4.6% for the last year. The S&P 500 index has gained 15.5% for the past 12 months.
Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
From:: Stock Market News
