Buffalo Wild Wings rolls out loyalty program nationwide

Buffalo Wild Wings Inc. said Monday that it is rolling out its loyalty program, Blazin’ Rewards, nationwide. The restaurant chain launched an initial pilot in late 2015 and expanded it last summer. It has accumulated more than two million members across the U.S. Members earn points for eligible purchases of $10 or more, checking into restaurants, through email offers, and other methods. Buffalo Wild Wings recently announced that it’s piloting B-Dubs Express, a restaurant format focused on takeout and delivery. Buffalo Wild Wings shares are down 17.2% for the year to date while the S&P 500 index is up 9% for the period.

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