Apple Inc. at No. 1, and Google Inc. at No. 2, were the most valuable global brands for the third-straight year, according to brand consultancy Interbrand. Apple’s brand value increased 43% from a year ago to $170.28 billion, while Google’s climbed 12% to $120.31 billion. Coca-Cola Co.’s brand value declined 4% but remained third, while Microsoft Corp. increased 11% to move into fourth place, dropping International Business Machines Corp. , which declined 11%, to fifth. Interbrand ranks brand value by analyzing how a brand benefits a company, from delivering on customer expectations to driving value. Rounding out the top 10 were Toyota Motor Corp. , Samsung Electronics , General Electric Co. , McDonald’s Corp. and Amazon.com Inc. .
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