Apple Inc. brought on several dozen employees from Silicon Valley Data Science, according to Bloomberg, as it seeks to enhance its analytics capabilities. Silicon Valley Data Science’s website says that the firm uses data to help clients increase retention, engagement, and sales. Bloomberg reported that some data scientists from the company said on their LinkedIn profiles that they were now working for Apple on ad projects, potentially for the App Store. The App Store is part of Apple’s fast-growing services segment, which provides the company a recurring stream of revenue that isn’t tied to device sales. Apple shares fell 0.5% in Friday trading, though they’re up 49% over the last 12 months. The Dow Jones Industrial Average , of which Apple is a component, has gained 32% in that time.
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