Online retail giant Amazon.com Inc. is expanding its efforts to target people that post fake reviews on its website, according to media reports. The company has filed a lawsuit in Seattle, Washington, claiming 1,114 defendants are selling fake reviews for as little as $5 on the website Fiverr.com. Amazon doesn’t know the real names of the people posting the reviews, terming them “John Does” in the complaint. “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” the tech company reportedly said in the complaint, filed on Friday. The lawsuit is not targeting Fiverr.com, but individuals using the site. Amazon in April sued several websites for selling false reviews.
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