Amazon.com Inc. has raised the cost of its monthly Prime membership fee to $12.99 from $10.99, a nearly 20% rise. The $99 cost of the full-year Prime membership has not changed. In October, Amazon launched a Prime Student offer at $5.49 per month, which is now $6.49. Prime Video membership will stay at $8.99. Amazon said more than four million people started Prime trials or started paid memberships in one week during the holiday season. Amazon shares are up 1% in Friday trading and up 60% for the past 12 months. The S&P 500 index is up 23.6% for the period.
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