Vera Bradley Inc. said Wednesday that it’s launching its first bedding collection with a virtual reality (VR) demonstration at the company’s flagship store in the Soho section of New York City. The collection will be presented with Obsess VR and Daydream by Google . The demo will also be available at 10 Vera Bradly stores across the country. The collection will include comforters, quilts and pillows, priced from about $30 to $180. It will be available from July 27 through August 23 at the Soho store and will remain available at select Bed Bath & Beyond and Bon Ton Stores locations, and on the Vera Bradley website. Vera Bradley shares are down 17.2% for the year so far while the S&P 500 index is up 10.6% for the period.
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