Twitter Inc. has won streaming rights for Thursday night National Football League games, according to a report by Bloomberg, citing a person familiar the matter. The microblogging site reportedly outbid huge media companies, including Verizon Communications Inc. , Yahoo Inc. , Amazon.com Inc. and Facebook Inc. , who all dropped out of the bidding war last week, according to Bloomberg. Neither Twitter nor the NFL immediately responded to a request for comment. Shares of Twitter rose 3.7% to $17.73 in premarket trade. The deal is seen as helping to attract more of a mainstream audience to Twitter, as the company works to build out its platform and spur user growth. Many people already use the site for real-time sports updates. It’s unclear how much Twitter might have paid for the rights, but last year, CBS and NBC agreed to pay roughly $45 million per game to broadcast five Thursday night games.
Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
From:: Stock Market News