With more than 300,000 new units coming in 2016, resident retention is more important than ever. The culture of a property is a major factor in keeping residents at existing properties.
Hiring the right staff for your property management company is not only a strong business strategy, but it’s also an important lease renewal strategy. Residents who are comfortable with your staff will be happier and more likely to renew their leases each year. According to a recent article from Multifamily Executive: “The right staff members can play a pivotal role in renewals. From speedy service request responses to individualized attention that makes residents feel like they have a place in the community and a relationship with the property and those managing it, the building personnel can be the key to ensuring that residents will be excited to stay put.”
Read more on Multifamily Executive.
From:: Property Management