When Taylor Hack joined a RE/MAX brokerage in 2013, he was recently licensed and launching a new career. Experienced in the mortgage and auto industries, he thought his skill set would serve him well in the real estate business.
In choosing a company, Hack wanted the advantages of a leading brand, a global network, a collaborative environment, a sky’s-the-limit mentality and a forward-thinking culture. He found it all at RE/MAX—and, specifically, at RE/MAX River City in Edmonton, Alberta.
“I stepped into a winning atmosphere from the start,” Hack says. “I know you’re influenced by the company you keep, so I wanted to keep company with top-producing agents. I wanted to learn from the best. Plus, the RE/MAX mindset rewards people who innovate and share great ideas. And that’s what I’m all about.”
Fast-forward to 2017, and Hack’s career is flourishing. His results have climbed in each of the past three years, and he’s already a member of the RE/MAX Hall of Fame and Titan Club.
“RE/MAX is a major factor in my success. The brand is incredible. When you tell clients you’re with RE/MAX, they have confidence in you and the service you’re able to provide,” he says. “That’s a huge advantage for me when I’m competing for business. The RE/MAX attitude is service-oriented and innovative, which helps me as an agent.”
Charging Ahead
Innovation is a prevalent theme at all levels of the RE/MAX network. It’s demonstrated by the entrepreneurial, full-time agents and brokers. It’s part of the organization’s global vision. It’s evident in aggressive digital and social marketing strategies. It’s apparent in disruptive business expansions such as Motto Mortgage, which launched in October 2016. And it’s a clear priority for corporate leaders.
“We’re an established brand with 44 years of history, but still have the mindset of a start-up,” says Adam Contos, who shares co-CEO responsibilities with real estate legend Dave Liniger. “The rebellious spirit that launched the brand is still very much a part of our culture today. You see it everywhere.”
The spirit of constant innovation has helped lift RE/MAX to its status as one of the industry’s elite brands. In addition to being the only network to top 1 million U.S. transaction sides last year, RE/MAX is No. 1 in brand name awareness (according to an MMR Strategy Group study of unaided brand awareness) and has a global footprint unmatched in the industry, with a presence in more than 100 countries and territories.
The power of the brand is most evident in the industry-leading productivity of its agents. In the 2017 RISMedia Power Broker Report on the nation’s largest brokerages, RE/MAX agents averaged 16.2 transaction sides each—a figure more than double the 7.5 average of all other agents in the survey.
Productivity is a major edge in a fiercely competitive industry, especially when an agent is competing for the business of a quality-conscious buyer or seller.
“We have the best agents; it’s really as simple as that,” says Dave Liniger, who co-founded RE/MAX with his wife Gail in 1973. “We’ll always be the go-to …read more
From:: Real Estate News