By Beth McGuire
When you hear the term “sustainable real estate,” what topics come to mind? Perhaps your first thoughts are environmentally-friendly properties, or creating walkable communities, or using fewer resources in your real estate practice. Each of these topics, and many more, fall under the umbrella of sustainability.
Regardless of how you think about sustainability as a broker, we all need to recognize that it plays an increasingly important role in real estate, especially as certain aspects of sustainability are becoming mainstream, moving beyond a “nice-to-have” and becoming a top priority for consumers’ life at home.
NAR’s Sustainability Program
For decades, the National Association of REALTORS® (NAR) has supported sustainability in numerous ways. Last year, in response to strong member interest, our efforts were centralized and expanded into an official NAR Sustainability Program. This program serves as a hub to support member resources and a platform for leadership in the real estate industry, with coordination and outreach to allied trade associations and organizations.
Among the new initiatives launched under the program is a special Sustainability Summit, hosted by NAR, and including representatives from other cooperating industries such as the National Association of Home Builders (NAHB), the Urban Land Institute (ULI), and the Council of MLS (CMLS). The first summit, held in July, offered an excellent forum to discuss where sustainability and real estate overlap, and to explore collaboration among industry groups for the future of our industry.
Member Research
Another new initiative sponsored by NAR’s Sustainability Program is an annual survey of members. Some of the noteworthy facts drawn from NAR’s benchmark REALTORS® and Sustainability Report include:
- A significant majority (60 percent) of agents surveyed agreed that consumers are somewhat or very interested in sustainability.
- Eighty percent of respondents said that solar panels are available in their market, and 42 percent said solar panels increased a property’s perceived value.
- Seventy-one percent said that energy efficiency promotion in listings was very or somewhat valuable.
- Forty-three percent of respondents report that their MLS has green data fields.
Additional Resources
With each passing year, it becomes more and more apparent property buyers and sellers place a priority on the benefits provided by sustainability. NAR’s Sustainability Program pulls together extensive resources—including publications, research, advocacy, grants, and links to existing NAR programs—all designed to help you respond to growing consumer and professional interest, and to position your brokerage for success as market shifts continue to urge adaptation. To learn more and access these additional resources, visit www.nar.realtor/sustainability.
Steps to Take
There are many things you can do to raise the bar on sustainability within your brokerage, including:
Help your listings achieve certification. In particular, take a look at Pearl Certification, a company recently selected for NAR’s 2017 REach® technology accelerator program. Pearl’s third-party verification system for new and existing homes provides a market edge through a property certification by awarding up to 1,000 points for a property’s performance across four key dimensions (insulation, heating/cooling system, ENERGY STAR appliances, and smart thermostats).
Support efforts to green your MLS. Buyers, sellers and appraisers all rely on a green MLS to help ensure fair …read more
From:: Real Estate News