The National Retail Federation is expecting the average spend for viewers and partygoers enjoying Super Bowl 50 will be $82.19, up from $77.88 last year and the highest amount in survey history. That includes food, decor, team paraphernalia, and more. The NRF forecasts total spending to reach $15.5 billion. An estimated 188.9 million people are expected to tune in, up from 183.7 million. More than 43 million people are planning to throw a Super Bowl party. About the same number of people say the commercials are the most important part of the day, with 78.6% of Americans saying the commercials are entertainment versus 17.5% who say it makes them aware of the advertising brands. More than a third (34.7%) say the actual game is the most important part. The NRF polled 7,293 consumers for its Super Bowl Spending Survey. Super Bowl 50 will be broadcast on Feb. 7.
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