Editor’s Note: This is the cover story in the March issue of RISMedia’s Real Estate magazine.
Discover the self-starters, go-getters and midnight-oil burners who bring the new mission to life every day: Defy Mediocrity and Deliver Extraordinary Experiences
Since coming to market in 1971 as the first franchisor of independently-owned and -operated real estate offices, Century 21 Real Estate LLC has consistently proven itself to be a leading global real estate business organization. Built by entrepreneurs for entrepreneurs, it has been an engine for both owner and agent growth for 47 years. Undeniably, the Century 21® brand has thrived alongside its system members through several real estate industry and market paradigm shifts, and now, the global franchisor is committed to leaving the “sea of sameness” behind.
Its current growth narrative is being driven by a unique recruitment campaign it calls, “CENTURY 21 #Relentless Wanted.” The campaign is a focused effort to highlight the mindset that defines the “relentless” CENTURY 21 agent, and it’s a natural progression to the branding work the company started in 2016 that focused on the importance of tech innovation, human knowledge and shared experiences. The campaign invites revenue generators across all industries to join the “go-getters” in the CENTURY 21® System, and speaks to the necessary skillsets entrepreneurs need to possess to compete and win in today’s dynamic real estate market.
With the conversation started and the iconic brand already having success building relationships with potential new agents, brokers and other like-minded entrepreneurs, we decided to address our readers’ curiosity and give you an inside peek into what it looks like to be “C21® #Relentless.”
Patricia Miller
CENTURY 21 Alliance
The phone rings and it’s another agent checking availability. “I can’t believe you really answer your phone!” “Of course I do,” is my delighted response. “If I’m available, I answer.” This spirit of cooperation is what sets top agents apart. When you want an answer, you want it now—not five hours from now. I strive to provide my clients extraordinary service 100 percent of the time. It’s not always easy, but it’s rewarding when past clients become current clients and refer friends and family.
A typical day starts with checking email, social media and my calendar. Before work can begin, a newer agent needs help with a contract, another one can’t get onto the MLS, and a third has jammed the copier. I’m not the managing broker but will always help out where needed. The beauty of the CENTURY 21 brand is that it ensures that resources and knowledge are available so agents can thrive in today’s changing marketplace. To that end, when a successful agent shares knowledge with a less experienced one, the synergy promotes success for all.
Years ago, before fax machines, I had a contract that I needed to have signed ASAP. I was in Northern California and my client was in Oregon. FedEx would take too long, so I hopped into our Cessna 172 and flew three hours to Medford. The client met …read more
From:: Real Estate News