Starbucks Corp. said Tuesday that it has opened its first Reserve store, complete with a Princi bakery and small-lot Reserve coffees. Starbucks partnered with Princi last summer. Located in the first floor of the company’s Seattle headquarters, the location is an open marketplace that brings elements from the Starbucks Roastery, such as roasting and brewing techniques, with food items like focaccia sandwiches, and afternoon and evening cocktails. This is the first of 1,000 planned Reserve stores. Starbucks shares are nearly flat in premarket trading, and up 2.3% for the last three months. The S&P 500 index is up nearly 7% for the past three months.
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