Starbucks launches mobile order and pay service in U.K.

Starbucks Corp. will launch its mobile order and pay app at its U.K. stores starting Thursday following positive response in the U.S., the coffee retailer said. “We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?'” said Ian Cranna, Starbucks’ vice president of marketing and category EMEA. For now, the app will be only available on Apple’s [s:aapl] iOS mobile operating system. Shares of Starbucks slid 0.2% in after-hours trade.

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