SoulCycle Inc. said Thursday it plans to go public. In a filing with the Securities and Exchange Commission, the New York-based fitness company calls itself a “rapidly growing lifestyle brand that strives to empower our riders in an immersive fitness experience.” It citing compounded studio growth of 73% from 2012 to 2014. The company said it hopes to raise up to $100 million through its initial public offering but did not say how many shares it plans to issue or what ticker symbol it would trade under. SoulCycle said its business is concentrated on the East and West coasts, with studios in the New York, Los Angeles and San Francisco areas generating 95% of its $34.8 million in revenue in the first three months of 2015. “We may not find as much demand in other markets and our brand may not gain the same acceptance,” the company said. It also cautioned that it has benefited “from favorable publicity related to celebrities riding in our studios. If in the future we lose such celebrity ridership, this could have a negative effect on our business.”
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