Signet Jewelers Ltd. announced tuesday an organizational shake up that included the retirement of its chief operations officer and the creation of new executive roles, in an effort to focus enhancing digital capabilities and improving customer service. COO Ed Hrabak will retire after 30 years with the company, as will Tryna Kochanek, executive vice president of North American store operations, also after 30 years with Signet. The company is also creating a new president and chief customer officer role, as well as a new chief retail insights and strategy officer role. Signet will also add a digital expert to its board of directors. “We continue to align our organization and priorities with our Vision 2020 strategy and the changing retail environment, characterized by evolving shopping habits and increasing customer expectations for an outstanding digital experience,” said Chief Executive Mark Light. The stock, which was still inactive in premarket trade, has tumbled 32% over the past year, while the S&P 500 has gained 18%.
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