Quicken Loans Super Bowl ad strikes wrong nerve with Twitteratti and journalists

By jgaffney@housingwire.com In its first-ever Super Bowl commercial, Detroit-based Quicken Loans created a 60-second TV spot, which showcases Rocket Mortgage, its fully online mortgage. It aired to the massive audience, many of whom then promptly proceeded to fuel bombastic panic on Twitter, claiming that Rocket Mortgage will lead to the housing crisis redux. …read more

From:: Real Estate Wire

Leave a Reply