Overstock.com Inc. and Siebert Financial Corp. said Tuesday that they have launched an online discount equities trading platform available through Overstock’s FinanceHub portal. Shares of both companies jumped after the announcement, with Overstock shares up more than 13% and Siebert Financial up 14.7%. The platform was first announced in December. Members of Overstock’s Club O Gold loyalty program will be charged $1.99 per trade while non-members will pay $2.99 per trade. Both Overstock.com and Siebert Financial shares are up more than 200% for the past year while the S&P 500 index is up 16.7% for the period.
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