Nike Inc. has promoted Dirk-Jan “DJ” van Hameren to chief marketing officer, effective immediately. Van Hameren succeeds Greg Hoffman, who has been named vice president of global brand creative and marketing innovation, responsible for brand communications, brand design, and other areas. Van Hameren has worked with Nike for 25 years, and was most recently the vice president and general manager of Nike Sportswear. Nike shares are up 19.8% for the past year while the S&P 500 index is up 23.4% for the period.
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