Nike Inc. has inked the biggest apparel deal in college sports in an agreement with the University of Michigan, Jim Hackett, the school’s interim athletic director, announced at a press conference Wednesday. The $169 million deal begins August 1, 2016 – when Michigan’s deal with Adidas expires – and runs through 2027, with an option to extend to 2031. The deal beat out Under Armour Inc.’s agreement with Notre Dame signed last year, which was valued at $90 million for 10 years. Nike beat out Under Armour and Adidas for the deal.
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