New York Times to offer digital subscribers Spotify Premium if they sign up for one year

The New York Times Co. said Wednesday it will offer digital subscribers who sign up for a year unlimited access to streaming music service Spotify Premium. The offer will be available for a limited time to U.S. residents who are not current subscribers to the paper or to Spotify Premium. The deal can be accessed at nytimes.com/spotify. The service will cost $5 a week and give consumers access to a catalogue of more than 30 million songs and two billion playlists along with access to the Times and Times Insider, said the Times. A regular Spotify Premium subscription costs $120 a year. New York Times shares were down about 1% in early trading, but have gained 16.5% in the last year, underperforming the S&P 500’s 23% gain.

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