Comcast’s NBCUniversal has agreed to make a $200 million equity investment in BuzzFeed, the online media company with more than 200 million monthly unique visitors and 1.5 billion monthly video views. The companies plan to collaborate on television content, movies, the Olympics, and joint partnerships with ad agencies and brands. As part of this deal, the two will also explore strategic partnerships across both organizations. Shares of Comcast were inactive in premarket trade. They have risen 6% over the last three months, outperforming the broader S&P 500, down 1.3%.
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