Shares of MoviePass majority owner Helios and Matheson Analytics Inc. surged almost 8% Friday, after the company announced its latest offer for the movie theater subscription service. The company is offering a one-year subscription plan for $89.95, or $6.95 a month with a $6.55 processing fee. Existing MoviePass customers will get a 25% savings from their current $9.95 a month plan if they sign up, the company said in a release. The new offer will only be available for a limited time. Helios and Matheson hares have gained 305% in 2017, while the S&P 500 has gained 15%.
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