Mattel Inc. shares are up 4.8% after Bloomberg reported that the toy company is in merger talks with rival Hasbro Inc. Hasbro shares are up 1.9% in Thursday trading on the news. Mattel toys include Barbie, which recently reported sales gains, and Fisher-Price. Hasbro toys include Play-Doh and Monopoly. Over the past year, both companies have seen their share price rise. Mattel is up 19.4% for the past 12 months while Hasbro is up 34.1% for the same period. The S&P is down 6.3% for the past year.
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