Marvel Entertainment, whose comic book characters include Iron Man, Doctor Strange and Spider-Man, has launched the Marvel Insider loyalty program. Existing subscribers can log on to their account and confirm they want to be part of the program to start earning points. Members are rewarded for things like purchasing digital comics and checking out content posted on Marvel.com. Points can be redeemed for limited-edition merchandise and more. Marvel Entertainment is a wholly-owned subsidiary of The Walt Disney Co. . Disney shares are down 0.8% in Tuesday trading and down 18.8% for the past year. The S&P 500 Index is up 4.2% for the last 12 months.
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