Martha Stewart, a member of the Sequential Brands Group Inc. brand portfolio, announced Wednesday that it has partnered with Drinks, a wine delivery marketplace, to launch Martha Stewart Wine Co., an online wine shop. Wines for sale have been chosen by Stewart herself with help from an expert panel, according to a release. Prices will range from affordable everyday wines to premium bottles. Wines will be packaged and delivered within three business days, and shipping will be included with the purchase of 12 bottles or more. Monthly wine clubs and year-long gift subscriptions are also available. Martha Stewart recently announced a partnership with Marley Spoon Inc. to create Martha & Marley Spoon, a meal kit delivery service available through AmazonFresh in select cities. Sequential Brands shares are up 0.8% in Wednesday trading, but down 43.3% for the last year. The S&P 500 index is up 16% for the past 12 months.
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