Liberty Interactive Corp. is rebranding as Qurate Retail Group, effective after the company splits off GCI Liberty, which was acquired last year. Qurate will include eight retail brands: QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements. QVC acquired HSN in July 2017 in a deal valued at more than $2 billion. QVC Chief Executive Mike George will become chief executive of Qurate. Greg Maffei, who currently holds the position, will become chairman. Qurate will trade under the “QRTEA” and “QRTEB” tickers, which are expected to go into effect March 12. Liberty Interactive stock is up 1.8% in Friday premarket trading, and up 45% for the past year. The S&P 500 index is up 12.4% for the last 12 months.
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