Kellogg’s is updating its Raisin Bran brand

Kellogg’s got a brand new bag — of cereal. The breakfast and snack company on Thursday said it’s updating its classic Raisin Bran with granola. The new Raisin Bran Granola is offered in two flavors: Raisin & Honey Granola and Cranberry Almond Granola. The company said in a news release the updated Raisin Bran cereals, meant to capture adult tastes, are available in stores at a suggested $3.99 retail price. Kellogg’s recently opened a cafe in New York’s Times Square in a move to transform the simple breakfast staple into a dining event and join the fast-casual dining trend.

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