J.C. Penney Co. Inc. said Tuesday that it will begin selling Frigidaire appliances in nearly 600 showrooms starting Oct. 1. The retailer has partnered with Electrolux Home Appliances to sell Frigidaire brand dishwashers, freezers, refrigerators and more. Prices range from $399 to $1,099. J.C. Penney will also begin selling Ayesha Curry brand cookware and bakeware. Curry is a chef and Food Network personality, as well as the wife of NBA star Steph Curry. Ayesha Curry’s line will also be available in 600 stores this fall. J.C. Penney shares are up 0.8% in premarket trading, and down 52.7% for the year so far. The S&P 500 index is up 11.5% for the period.
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