J.C. Penney Co. Inc. said Monday that it will open for Black Friday business starting 3 p.m. Thanksgiving Day and stores will remain open until Friday, Nov. 25 at 10 p.m. Black Friday sale prices will be available online the day before, starting at midnight Nov. 23, and from Nov. 20 through Nov. 22, there will be online-exclusive sales. Black Friday deals were previewed for J.C. Penney app users on Nov. 4, and pre-Black Friday deals will be available in-store and online starting Monday through Nov. 19. Black Friday sales have already begun on appliances. Cyber Monday sales will extend from Nov. 27 to Nov. 28, with free shipping on orders of $49 or more. The retailer will also launch a “lowest price guarantee” on Nov. 13: if a customer finds a better price within 14 days of purchase, J.C. Penney will beat it by 5%. J.C. Penney shares are up 2.1% in premarket trading, but up 23.1% for the year so are. The S&P 500 Index is up 2% for 2016 to date.
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