J.C. Penney Co. Inc. said Thursday that it will launch sales of smartwatches for the holidays, starting October 30. Brands will include Samsung, LG and Garmin. Wearables will be priced in the range of $155 to about $350, with an expanded assortment online. The retailer has also introduced a new Modern Bride concept, including new fixtures and merchandise presentation. Modern Bride began as a collaboration with Conde Nast in 2011. The fine jewelry department has been given a new trademark, JCPenney Co. Fine Jewelry, Est. 1902, and training for associates working in that department has been revamped in order to improve customer service. J.C. Penney shares are down 1.1% in Thursday premarket trading, and down more than 60% for the past year. The S&P 500 index is up 19.5% for the last 12 months.
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