J.C. Penney Co. Inc. said Monday that it has partnered with Lego, offering Lego sets in 875 of its new toy shops. J.C. Penney’s toy shops were introduced in July. J.C. Penney has added 40% more toys since launching the shops and has quadrupled the online selection, the company said. Lego prices will range from $4.99 to $69.99. Other big toys this holiday season, according to J.C. Penney, will be My Little Pony Styling Head, Hatchimals Surprise, and Pie Face Sky High! Game. J.C. Penney shares are down 5.3% in Monday trading, and down more than 65% for the last year. The S&P 500 index is up 21.3% for the period.
Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
From:: Stock Market News