J.C. Penney Co. Inc. said Tuesday that is is launching a new children’s bedding and decor brand, Frank + Lulu. The brand, which includes sheets, pillows and rugs, will be available exclusively at J.C. Penney, starting with 200 stores and online on September 1. J.C. Penney shares are up 0.8% in premarket trading, and down 57% for the year so far. The S&P 500 index is up 8.5% for 2017 to date.
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