Fast-fashion retailer H&M Hennes & Mauritz AB announced Wednesday that its next designer collaboration will be with Paris fashion house Kenzo. Kenzo X H&M will launch in select global locations and online on November 3. Kenzo’s creative directors are Humberto Leon and Carol Lim, founders of the global retail and e-commerce chain Opening Ceremony, known for selling merchandise from emerging brands and its collaborations with brands like Rodarte and Topshop. H&M’s last designer collaboration, with the fashion house Balmain, was a popular line that prominently featured supermodels Kendall Jenner and Gigi Hadid in its advertising campaigns. H&M shares are down 25% for the past year while the S&P 500 is down 1.8% for the same period.
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