Shares of Grubhub Inc. shot up more than 25% in premarket trade Thursday, after the company announced a partnership with Yum Brands Inc. , under which Yum will acquire $200 million of its shares. The deal is aimed at driving online sales and delivery to Yum’s restaurants, including KFC and Taco Bell. “This will be an exclusive partnership, and according to the release, Grubhub will be integrated into the POS,” said Mizuho analysts. “This is a major win for Grubhub as it will likely be accompanied by a joint marketing campaign during the roll-out phase.” Stifel analysts agreed that the deal is a big win for Grubhub “and potentially a hit to its competitors in restaurant delivery.” Shares have gained 75% in the last 12 months, while the S&P 500 has gained 17%.
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