Google Inc. is stepping up efforts to commercialize its self-driving car technology, bringing in auto-industry veteran John Krafcik to head the push. Krafcik is currently the president of online car-shopping service TrueCar Inc. , but will join Google as CEO of its self-driving car business in late September. A Google spokeswoman told The Wall Street Journal the company is investing in a team that can bring the driverless cars technology “to its full potential.” She also said Google doesn’t plan to manufacture its own cars and wants to partner with others to develop the technology. Google shares were 0.3% higher in thin pre-market trade on Monday.
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